What are Google analytics and how it works?

Google Analytics is a must have tool for anyone interested in growing their website with Digital Marketing. What do Google Analytics allow you to see well it lets you see a lot of things like How many visitors you’re getting to your website? And Where are they coming from? For example, Google, YouTube, Facebook or any other Social networking site. How long are they spending on your website? Which pages are they clicking on?

What are Google Analytics? Well, it’s just an awesome plugin or simpler way if I would like to say this is an Analytical Tool that allows you to track and analyze all your website traffic or those visitor visits your website.

Google Analytics is a must have tool for anyone interested in growing their website with Digital Marketing. What do Google Analytics allow you to see well it lets you see a lot of things like How many visitors you’re getting to your website? And Where are they coming from? For example, Google, YouTube, Facebook or any other Social networking site. How long are they spending on your website? Which pages are they clicking on?

Apart from this it shows the data in terms of different type of Graphs in the example Bar Chart, Line Chart, Pie Chart hence you can analyze data in terms of Which age group of people visited your site? How many Man or Woman What’s their City or Country? Lots of important data so having a website, but not having Google Analytics is like driving a cruise ship with a blindfold on you have no idea where you’re going, and you’ll likely just go in circles without ever finding your desired destination.

Below a few pieces of data, you can get from Google Analytics:
1. Get over all traffic, measure
2. Active User on your website
3.Traffic Source
4.Each Page Traffics
5.Number of Leads Converted
6.Visitor’s Geo Location (e.g. Where they live)
7.Your traffic come from Desktop/Mobile

Please Click – A Complete setup of Google Analytics

It’s no matter if you’re a freelancer with a simple blog or if you’re a huge company with a massive website and social media presence. Anyone can benefit from the information in Google Analytics. If your destination is to make those sweet hard earned $ then this could be important so how does Google Analytics even work, well, let’s say I have a website and the main goal of this website is to sell a product or maybe promote some kind of service and then finally get paid for that product or service.

Let’s also say that I’m running ads on my website and I’m running them through Google, Instagram, YouTube and Facebook. I.I have got four different ways that somebody could find my website. You can login to Google Analytics with your Gmail account or you can download Google Analytics Apps.

Login to Google Analytics with your Gmail account and add the details of your website like your website name… You will get a special code that will be inserted into your website to help with tracking and don’t worry, you don’t need to know any coding to get this up and running.

Please Click – How to Setup and Install Google Analytics on Your Website

This code will then track where your visitors are coming from so that you can see which ad or which platform is generating you the most or the least amount of traffic or it could tell you whether the video ads are working better than your picture ads and lots of other helpful data.

Visitors are on your website Google Analytics will also let you see How many people are bouncing off of your website and where they’re bouncing off so is it on the home page is it on the landing page for your product or are they bouncing off at the checkout cart. This stat will give you a better idea, that way you can figure out what needs to be improved on your website so that you can keep people going down that funnel all the way to purchase it.

As I mention before you can see statistics about your visitors such as their age range and whether they’re men or women and other stats, hence you can target the best majority demographic and hopefully grow your website.

Hope this article could be helpful for you. A humble request to you please give a comment below and kindly subscribe hence whenever will publish a new post you will be notified with the latest update. I hope you will do this.

About the Author

Syed Sarfaraz has over 17+ years of experience in multiple BI Analytical tools, Software Development. In various project he has successfully implemented BI Solution for client. Apart from this he has Digital Marketing and business strategy experience. He also contributes articles for digital-ranking.com. He focuses on solutions that merge current technologies, applications, and concepts together to help each client meet their goals with success.

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